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Magic Leap delivers its first products, and the conditions of use are drastic

Magic Leap has started sending its mysterious augmented reality headsets to a few lucky ones. A small group of developers recently received appliances ensures Bloomberg. But access to the highly anticipated device is accompanied by a usual warning: testers must commit to keeping them in locked safes.


As usual, Magic Leap has made great efforts to keep the secret on his product. This first distribution is a prelude to a more massive distribution. Magic Leap is expected to distribute in the year larger volumes of helmets this year.

Magic Leap is one of the most prominent start-ups on augmented reality. The company raised more than $ 2.3 billion, making it one of the best funded startups in recent years. These first devices look like rather cumbersome safety glasses dotted with small camera lenses. A small computer is attached to the user's belt. Add a wireless controller that looks a bit like a TV remote.

Secret culture exacerbated
The security constraints required by the company to deliver these test products have been considered too heavy by some developers. At least one company decided it was not worth it and refused a test device Bloomberg mentions.

This culture of secrecy has contributed to growing skepticism about the company's ability to deliver on promises made many months ago. Magic Leap is considered for many now as a start-up extravagant or smoker. And litigation accumulating with former employees does not help the image of society.

Yet capturing developers' interest in the machine's potential is strategic for Magic Leap. Because the company needs applications and personalized content for its helmet.

That users do not lose foot with the real world
At the Game Developers Conference last week, Magic Leap released tools for developers to start working on applications. Until then, in this field, society had remained very discreet.

During a session, Magic Leap presented photos of its prototypes over the years. The first was in 2014. The device, then called "the big bench", seemed to be bigger than a person. It was not until last year that the devices look vaguely like the helmets that the company currently delivers.

Brian Schwab, director of the Magic Leap Interaction Lab, urged developers not to fill people's field of view with many digital objects. His fear? That users lose their footing with the real world. "You have to let me know when my dog ​​arrives," he said.

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